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Morrisons: ‘Quieter Hour’ Takes Place Every Saturday in all Stores From 9-10am

Morrisons introduced a ‘Quieter Hour’ in all Morrisons stores – designed to help customers who currently struggle with music and the other noise associated with supermarket shopping.

This new initiative has been created with the support of the National Autistic Society. Many people who are autistic or those with autistic children can find shopping in a supermarket an anxious experience. Having carried out a trial earlier in the year in Lincoln, Woking and Gainsborough stores, they identified improvements that could be made as well as the best time for the Quieter Hour to take place.

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